Lessons in Marketing from the Midway
Grilled onions
Yummmmm! Before your feet may hit the dust of the farmer, the rocky land they call the County Fair parking lot, the scent seduces you, as the sirens lured ancient mariners. The smell is irresistible. Give your ticket at the front door you have every intention of visiting the exhibition, but the cloud of smoke halfway pushes you forward like a mystery to discover.
Walking through the corridor to exchange booths, multi-colored tents, the mixture of smells of onions and grilled burgers jump up and try to pull you in But fight the urge. Suddenly, without warning, a sudden gust of smoke from a fire door boxes raised as a smoke signal with a secret message for you. These glands are leaky the mouth as it attracted dangerously close. The smoke is clearing. The chicken – half of all of course – are the perfect blend of hot sauce that black in some places to ensure freshness. You're just a man. You can take only so much. Hold on! Hold on! You can do it. What? What is that? The Grill Master is putting fat as sausages with a fork to puncture it has its eye on the flow of juices cause the flames to shoot from below.
"I do not take it anymore!" His language yells at his brain. "I'll have one of each," which practically yelling at the evil Grill Master "and a bunch of onions to go!"
So … How is your marketing? What is missing in your sales? Many people say that if they could get in front of a perspective that could sell anything. "The problem," he admitted, "is just getting in front of it."
The problem is not "just sit in front of it. "The problem is to do something to get in front of her. It's called marketing. In its simplest form to get your attention to see his message to smell the grilled onions. "The person who can capture and hold attention is the person who actually can influence human behavior," wrote HA Overstreet, in his book that influenced in human behavior. And every company, every seller must be masters of the art.
Vendors themselves as just that: people who sell. They think that its purpose is to make a presentation, handling objections and closing the deal. But that was in his father's life. This is your time. This is your market. You do not have the luxury of a marketing department or advertising company. You are them.
You market. You sell. You have no choice.
One mistake companies, and either through negligence or because they do not even know themselves, is that when they hire salespeople who fail to tell them it is their responsibility to promote themselves. The company is too busy promoting itself. They do not have the time, money, or inclination of the individual market. That is not the responsibility of the company. It seems fair, but in the current business climate, which is the way it is.
Businesses can call selling – cold calls, networking, obtaining referrals, or job fairs. But it is not. It is marketing in its purest form, is getting people to smell the grilled onions.
Prime market. Customers come. Sales be made.
About the Author
© 2006 Jerry Hocutt, Hocutt & Associates, Inc. Download your FREE ebook, Creating Sales Opportunities – Five Proven Ways, and get a FREE 30-day trial of the D-I-Y Sales & Marketing Email Postcards™ at http://www.YouveGotContacts.com. For many more sales & marketing tips, visit our blog at http://footinthedoor.typepad.com.
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